Back in 2010, when Instagram first became popular, it was full of the same kinds of mundane content that you’d find on any other social media site such as photographs of people’s faces, animals, and snacks. In 2022, Instagram’s evolution from a basic picture-sharing app to a full-fledged marketing platform is practically complete.
Only in the last year, growth services have introduced several of the best free Instagram tools for businesses. This includes things like in-depth analytics, hashtag generators, and novel approaches to driving traffic from Instagram Stories and Reels.
Instagram is a valuable platform for businesses of many kinds, including those in the retail, academic, media, and publishing sectors. Here are the top four Instagram techniques to help you develop your organic following.
Make Use of a Scheduling Tool
Maintaining a regular posting schedule is essential for expansion, but it may be challenging to do. This is why preparation and the use of a scheduling tool are essential for rapid development on Instagram. Time is money, and tension and mistakes may be avoided when you schedule Instagram posts in advance.
This has made it easier for social media marketers. In addition to the scheduling function in Facebook Ads Manager, for instance, there are a number of additional posting solutions out there, many of which also have other useful growth capabilities.
Give Instagram Live a Go
A whopping 82% of internet users would prefer to watch a live video than read a social media message. Instagram Live facilitates this, and there are several advantages to trying it out.
To begin with, Instagram Live broadcasts propel your content to the forefront of your audience’s story feeds. With Instagram Live, you can also alert your followers via push notifications whenever you go live. Not least, Instagram’s algorithm seems to reward business accounts that employ this function by increasing their organic interaction and making their profiles easier to find.
Update Regularly
A common piece of advice for social media marketers is that they should remain consistent. That’s because this is essential to the success of any plan. Consistent posting is important if you want your social media material to be seen by anybody since each site uses a different algorithm to determine who sees what.
Publishing to your Instagram account once every few weeks will not attract the same type of audience as posting every day would. Maintain both consistency and frequency. Keeping your Instagram account current and fresh is essential if you want to get discovered by your followers and the app’s algorithm.
Collaborate with Influencers
Influencer marketing is an important growth strategy for Instagram. Finding the right influencers, getting in touch with them, and developing a strategy for them to promote your brand is what influencer marketing entails.
You can locate the top influencers to collaborate with them in a few different ways. To begin, you may use the platform’s search tools to identify other influencers who are aiming at the same demographic.
There are several types of influencers in the world today, such as mommy bloggers, fitness gurus, and others. To determine whether it would be beneficial to have this individual promote your product, you should analyze their primary talking points and their demographics.
Communicating with them about a possible collaboration is the next step. You may easily reach out to influencers about collaborating since their bios often provide direct emails or the emails of their agents. Once you’ve made contact, you’ll be sent a media packet with available options and their associated costs. If your marketing budget is limited, you may wish to contact influencers that have a more manageable number of followers.
Utilize Instagram Ads
If you want to speed up your expansion, you need to allocate funds to marketing. While organic growth is essential, the ability to promote content and run advertisements will allow you to expand your audience and accelerate your success.
As long as your Facebook page and Instagram business profile are linked, you may generate Instagram ads directly from your Facebook business manager.
You can make different kinds of ads, such as:
- Photo ads;
- Video ads;
- Story ads;
- Reels ads;
- Shopping ads;
- Carousel ads.
Think about what will help your Instagram strategy the best, and devote some of your advertising dollars there. Measure your success as you go forward with each campaign by A/B testing alternative approaches and then invest in your most successful content.
Final Thoughts
A successful Instagram expansion plan requires a lot of work. You should concentrate on optimizing your profile, producing a wide range of material, writing excellent descriptions, and making use of hashtags.
But with some persistence and imagination, along with each of these strategies, you may begin expanding your audience, exposure, and participation
