A marketing manager role is one of the most dynamic job positions that anyone can have. Essentially, these people would have to be very analytic, observant, and decisive about their tasks and responsibilities to ensure that they provide the maximum value to their firm. In this job, you have to be aware of the trends, you have to be able to think outside the box, you have to be quick in adapting to different situations, and you have to do all that while at the same time trying to prevent overworking.
In this article, we are going to talk about the strategies you absolutely must know to increase your productivity in a marketing role. This list will include media workflow optimization, establishing connections, employee collaboration, and other tips and tricks to help you perform better.
Optimizing your workflow
This process is perhaps one of the most broadly applicable strategies when it comes to boosting productivity. This works no matter what job function you hold or what industry you are working in. Essentially, this involves having to look at areas within your workflow that introduce delays, errors, or some other performance issues. Then, you would have to identify solutions for each of these identified concerns and deal with them as best you can.
In the context of marketing managers, this would typically have something to do with media. For example, you could look at the process of how materials are created and uploaded to your site or page. It could be that the brainstorming process takes such a long time, or it could be that the upload process is painstakingly slow. In cases like these, it may help to have more people working on the same job to change approach strategies or to upgrade certain tools and equipment. What we want to achieve in this process is to create a workflow that is most conducive to achieving your productivity goals.
A key aspect in boosting productivity is establishing connections both internally and externally. By doing this, you effectively allow yourself to have access to different types of resources that you otherwise would not have if you had just worked alone. You could reach out to outside sources for marketing materials like stock photos, recordings, spec sheets, and more. You could also tap people from other departments within your firm to collect feedback, follow up on certain requests, and even gain a little bit of a reputation boost. No matter the case, it always helps to expand your circle and connect with different people.
Collaborate with workmates
One of the most obvious steps to increase productivity is to work together with other people. The nature of a marketing manager’s work is that it’s always going to be some sort of collaborative project. This means that it would be very unwise to perform all the responsibilities on your own. Do not hesitate to call other people for help or to ask them for suggestions for improvement. Collaboration also pools different skills and perspectives together for a much better output. In the end, this could not only increase your productivity, but it can also improve the quality of your work.
Have a practical work schedule
Knowing the nature of work involved in a marketing role, it would be very damaging to force yourself into working around the clock. If you keep on doing this, you run the risk of experiencing burnout or even stress. One way to combat this is to have a practical work schedule. This means that you should incorporate rest periods and breaks into your regular daily plan and follow this religiously. Not only will this provide you with an opportunity to lay back and relax, but it can also help in giving you a sudden boost in creativity. Ultimately, this could be a game changer for you if you plan this correctly.