Loyalty card redemption is a program where customers must take action to use their rewards. Customers can trade their reward points for an item or use them to avail of discounts during checkout.
In addition, 18% of loyalty program members were still using their plastic cards after three months, while 83% were still using their mobile loyalty program.
That’s why loyalty card QR codes have become an effective tool to keep your customers engaged and, at the same time, improve customer experience.
You should use a reliable free QR code generator with logo to maximize your sales. It can help you track your QR code’s scanning activity and monitor your campaign performance.
How can you use a QR code on your loyalty cards? Here are five examples:
1.View your business location
People always prefer to go to stores that are more accessible and easier to locate. You can use QR codes to show them your store’s exact location.
Scanning the code will take them to their map app. A pin will appear on your store’s location, and they can easily follow it to get there.
Finding your store will be much easier for people, especially those who newly discovered your business.
2.Redirect scanners to your social media handles
Social media is a great platform to maximize online sales and increase your target audience reach.
You can create a QR code for your social handle, but since a QR code can only accommodate a single link, does that mean you’ll have to make a QR code for each social media?
Good thing there’s an all-in-one social media QR code. It is a dynamic solution that can store multiple social links and display them on a single landing page.
You can add this loyalty QR code on membership cards and coupons to increase your followers across social media accounts.
3.Advertise and retarget
With dynamic QR codes, you can measure the effectiveness of your website and how it can contribute to the overall success of your business. You can track analytics by placing tracking codes on your website.
Before, businesses needed a developer to add these codes. But with the help of Google Tag Manager, you can now add tracking codes to your website by yourself.
In addition to that, you can use a QR code’s retarget tool feature on your marketing campaigns. This feature lets you send tailored and specified ads to people who have scanned your QR code.
You can access the retarget tool feature if you use dynamic QR codes for your loyalty cards.
4.Download apps easily
You can also use QR codes to let customers download your app. When you add QR codes to your printed marketing materials, the number of your app’s downloads will potentially increase.
An app store QR code can redirect users to the supported app marketplace of their device—Google Play Store for Android and Apple App Store for iOS.
In addition, you can be creative with your QR code to make it eye-catchy. This will help in attracting more scans from people.
5.Drive traffic to your website
QR codes can be a great tool to drive traffic to your website. They provide a quick and easy way for people to visit websites—no need to type on lengthy URLs.
The accumulated traffic from the scans can then help improve the ranking of your domain on search engine results pages.
Moreover, people no longer have to remember complicated links. All they need to do is aim their phone at your QR code, and they can have instant access to your site.
Attract customers using loyalty QR codes
QR codes are a great way to promote your business, convert leads into customers, and increase consumer satisfaction.
Businesses can use QR codes to give customers exclusive deals and promotions. This provides convenience to consumers and optimizes business operations—a win-win situation.
By leveraging the power of QR codes and using an advanced QR Code software as QRTIGER, businesses can create a more engaging and interactive experience for their customers.