There are many different PPC fees and charges that can make it hard to decide which one is right for your business. Some are set at a fixed amount that you pay monthly, while others may be variable. The fee that you pay will depend on the size of your budget and the services you require. Here are some examples of fees that you might encounter when choosing a PPC agency. Make sure you know what to expect from your agency before you sign a contract.
If your business is relatively small, it may be best to go with an agency that charges on an hourly basis. These agencies will typically charge between 15% and 25% of the amount you spend on ad campaigns each month. However, some agencies will cap their charge if you exceed the agreed-upon amount. If you have a large budget, you should opt for a flat rate pricing option. This way, you can ensure you’ll be spending the right amount of money.
When choosing a PPC agency, make sure to compare their fee structure. Many PPC agencies use a percentage-based pricing model. This means that you pay them a predetermined amount of your ad spend, and that percentage decreases as your budget grows. In addition, some agencies require a minimum amount of money from you, so make sure you are clear on how much you’re willing to spend with the agency.