Earlier in the day, 50 Cent was a guest Huffington Post‘s HuffPost Live segment. The rapper / entrepreneur spoke about fighting hunger with Street King energy drink & SMS Audio and why conscious capitalism is important in this day. Curtis also revealed that his upcoming album Street King Immortal will “show growth” and have a balance between “bright” and “dark” side.

Kendrick Lamar brought his Music Matters tour to Toronto for a show at the Sound Academy. Of course, he had to bring out the hometown hero Drake for a surprise performance. Drizzy gave a quick performance of his single ‘HYFR’. Look out for a new record they have together that will appear on Kendrick’s debut album “good kid m.A.A.d. city”.

Watch the performance below.

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Brand new music from Lupe Fiasco “How Dare You” Ft. Bilal.. Of of Lupe Fiasco’s upcoming album “Food & Liquor II: The Great American Rap Album Pt. 1″, in stores September 25, 2012.

Trae takes a ride in his city for the video of ‘Rollin’, a standout track off his latest mixtape The Blackprint.

DMX was a guest on DJ Whoo Kid’s the Whoolywood Shuffle for an in-depth interview, grab his new album Undisputed here if you haven’t already.

Gucci Mane release his video shoot off the lastest Single “F*** The World” feat Future from the upcoming mixtape “Trap God”.The music video shoot in Los Angeles hills.Trap God drops on 10.17.12.See below the first look from the set…..